Dr. Brown's new baby care line helps parents create and maintain healthy hygiene habits in their little ones that will last a lifetime. Dr. Brown's toothpaste is safe to swallow, as it is made with all-natural ingredients, without artificial flavors or colors or preservatives, and also does not contain fluoride. Fluoride-free Helps prevent cavities and remineralizes teeth Completely safe to swallow No artificial colors or preservatives A mild, fresh pear and apple flavor that prevents babies from getting used to artificial and sugary flavors Ages 0 to 3 years Gluten-free