This thickening serum hydrates and strengthens brittle hair. Formulated with rice water to strengthen and repair, izumi toning serum leaves hair 30 times stronger* and reduces split ends by up to 91%*. This leave-in treatment serum is boosted with ceramides, perfect for thickening and increasing hair diameter on hair that lacks volume. Apply after styling to add texture, thickness, shine and hold. Inspired by a Japanese hair care tradition, the izumi toner range is formulated with rice water, known to restore damage, prevent future breakage and reveal healthier, softer hair. We source our rice water from Hyogo, Japan, organically. Benefits Increases hair diameter Leaves hair 30 times stronger Thickens hair Reduces split ends up to 91% Softens and softens Add shine
